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Innovation,
Real Estate Development​,
Innovation

With new living target groups to more customer centricity and a better product-market fit

Implenia used a comprehensive study to research current user- and location-specific residential requirements. This has resulted in six specific user segments with clear attributes that can be used for real estate development in the future - with the aim of sustainably increasing customer satisfaction and the product-market fit of our offerings.

The real estate market is subject to constant change, which has accelerated significantly in recent years. For example, construction costs have risen sharply since the pandemic, as have housing prices due to demand. But the challenging market situation is also accompanied by new opportunities. Digitalization has proven to be an innovation driver and a lever for process optimization, and sustainable construction with the goal of decarbonization is gaining enormous importance.

Given the dynamic developments in the real estate market, the needs, requirements and desires of real estate users have also changed over time. Understanding these needs of end users, even in the early stages of a real estate or site development, is a supporting pillar in the implementation of sophisticated, attractive and sustainably functioning properties.

As a leading real estate and construction services provider, we place the highest value on customer satisfaction throughout the entire life cycle of their properties. That's why we consistently focus on Customer Centricity, centering on how we can offer our customers maximum added value and the best possible living experience. To this end, the Real Estate Marketing team led by Jelena Radovic, Head Real Estate Marketing Switzerland, and Nikolina Angelova, Project Development, with the support of Marc Lyon, Head Real Estate Development Switzerland, conducted comprehensive market research on current user- and location-specific living requirements.

New residential target groups: The "Implenia Lifestylers

Levels of demand attributes

"Willy Waldrand", "Petra Paradies" or "Kevin Cool"?

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