|
RE Blog,
Real Estate Products​,
Industrialisation

Sustainable, innovative, scalable

The rethink from individual projects to a "prêt-à-porter" approach to real estate makes processes faster, increases quality and minimizes risks.

The demand for real estate continues to rise, not least in urban centers. At the same time, there is increasing pressure on the parties involved, from clients to developers and contractors, to keep processes lean, reduce costs and minimize risks. All this in an environment characterized by a shortage of skilled workers and many years of stagnation in value creation, and in which construction projects need to be implemented in ever shorter timeframes.

Building turned on its head

Without radical process innovation, the industry will quickly reach its limits. One possible solution: No longer designing real estate as individual projects. Traditional real estate developments are usually locked into linear and fragmented processes and face challenges such as price fluctuations, schedule delays, limited availability of resources and changing regulations along the value chain.

By reversing the process and identifying a basic customer need as the starting point instead of a plot of land, it is possible to think of real estate and even entire sites as standardizable, scalable products.

As in the clothing industry, cleverly designed and efficiently produced ready-to-wear clothing replaces expensive "haute couture" in real estate.

"Prêt-à-porter" is beneficial for all sides. A rethink is also taking place among investors.

Severin Boser
Head Real Estate Products

One-stop store for investors

From the configuration of the selected design to modernization: standardization in planning and its coordinated industrial production leads to a massive increase in efficiency and effectiveness. Real estate projects can thus be optimized for maximum added value throughout the entire life cycle for end users, investors and operators alike. At the same time, this also ensures continuous improvement, constantly enhanced sustainability and innovation on an unprecedented scale.

The customer-centric design of the real estate products and their innovative construction systems make extensive use of prefabricated components that are carefully matched to the planning. Thanks to the fully integrated value chain, investors can immediately see the costs, timelines and any other key figures, such as project efficiency or sustainability performance, for each project variant.

The product design can be configured completely digitally and adapted to the plot layout in all dimensions - for example, the storey height and access variant, the specific apartment layout, the façade and the choice of materials and surfaces: all aspects can be configured and changed digitally in any number of variants. The ability to test and optimize the project plan quickly and easily in any number of variants makes it clear to all stakeholders from day one how long a project will take, what investments are required and what the end result will look like.

The prefabrication of large parts of the building saves an enormous amount of time during construction. Industrial construction makes realization largely independent of the weather and, in addition to fast delivery, also enables better quality, greater cost certainty and continuous improvement and therefore significantly lower risks across the entire real estate value chain.

Great potential for the sector

For Implenia, this "productization", i.e. the complete reversal of the traditional process, is an opportunity on the market and a response to the demand for affordable, quickly available living space. Real estate as "off-the-shelf customization" reduces complexity and risks for investors, makes projects more efficient and easier to plan, reduces costs - and ensures continuous quality improvement.

To our Real Estate Products

This article appeared in the NZZ publishing supplement "Real Estate Days" 2024. Implenia has been a platinum partner of NZZ Real Estate, the leading platform for the Swiss real estate industry, since 2020.

Your contact person

Severin Boser, MRICS
Head Real Estate Products
Implenia Schweiz AG
+41 58 474 25 97 severin.boser@implenia.com Linkedin Download VCF-Card Business card

 

 

Back to blog overview

 

 

 

 

Comments (0)

No comments found!
Write new comment